What is Social Media Optimization?

Social networks have grown to be more than a forum of communication between family and friends. They serve as marketing tools that when, properly optimized, can bring traffic, leads and sales to your business.

Social Media Optimization increases brand awareness about a business, product or service while facilitating reach, engagement and amplification due to networking connections. Through SMO you can generate publicity through Facebook, Twitter, Google+, LinkedIn and various other social networks.

Why You Need Social Media Optimization

Social media is a vital resource for building brand awareness and encouraging customer engagement. Studies have shown that 65% of respondents use social media to learn more about businesses, products and services. Some 53% compliment brands and 70% read about other people’s experiences. Prospects and present customers are searching for your business on social networks. That is why it is of utmost importance to utilize social media.

Breakdown of SMO Services

We focus our attention on the four biggest online social media forums: Facebook, Google+, Twitter and LinkedIn. In addition, we also provide social media optimization for many more sites like Blogger, Pinterest and YouTube.

  • Facebook – With more than 1 billion active users, Facebook is the perfect platform to reach your prospects. We promise to make your Facebook active and well-maintained because we want your prospective clients to have easy access to your business information.
  • Google+ – This particular platform is the second largest social network. What makes it special are the SEO benefits it brings, which is why we will set up your profile and optimize it with the right business information, keywords and images. We will post updates and share posts to increase your online social presence.
  • Twitter – Twitter has 200 million monthly active users who generate over 340 million tweets daily. We will set up your account, post regular tweets and gain followers for you.
  • LinkedIn – This platform has 87 million users in 200 countries. We will build your profile and join discussions and groups of relevance to your business.

Social media optimization is a task-intensive online marketing effort. It requires daily hours of interacting with prospects. SMO done right, can be a full-time job on its own. Don’t let it distract you from your core business. Contact us today for a consultation.