Need Instant Traffic to Your Website? Have an Online Sales Funnel Ready but Still No Visitors?
What is the secret to reaching Google page #1 without doing SEO? Did you know that you are losing out on instant website visitors, potential leads, and sales by not doing PPC? Contact us today for a consultation.
What is PPC?
Pay Per Click is a form of online marketing that displays your advertisements in front of users when the keywords you target are searched in engines. You only pay when someone actually clicks on your ad. Retargeting is the ability to have your banner advertisements displayed to your website visitors even after they left your site and are visiting other sites within the Google Display Network.
Why You Need PPC
Pay Per Click advertising allows you to reach the first page of Google instantly, which is valuable in this competitive network. Businesses surveyed used PPC primarily to increase web traffic (63%) and to obtain more leads (62%). Some 57% of businesses surveyed used PPC to increase their online sales revenue. Unlike SEO, which usually takes some time to show results, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much more quickly when done right. As far as online visibility is concerned, AdWords Retargeting is imperative for allowing your banner advertisements to “follow” your prospects even after they exit your website.
Advantages of Pay Per Click Marketing
The traditional way of advertising calls for a large payment in order to gain media exposure to a wide audience, but not target users. However, PPC allows for focused attention on a target audience and payment only when someone clicks on one of your advertisements. Even if we are displaying banners that contain your contact information, you will only be charged if they click the advertisement.
With PPC, you can set a maximum budget on a daily or monthly basis. Whether you want to test a campaign, test new keywords, or massively increase the size of your campaign because the ROI has proven itself, PPC allows for flexibility based on your needs and budget.
With AdWords Retargeting, you are able to target prospects who have previously visited your website with banner advertisements visible to them when visiting other websites within the Google Display Network. This is a great opportunity to gain free exposure, since a charge only occurs with a click of the ad.
Breakdown of PPC Services
- Account Setup
- Market and Keywords Research
- Campaign and Ad Groups Setup
- PPC Budget Management
- Conversion Tracking
- Targeting Options
- A/B Testing
- AdWords Retargeting
- Measurement, Analysis and Optimization