The first thing you see when looking at any business’s website is, well, their website design. With data showing a projected 85% of all customer relations to be managed without talking to another human in the next four years, making sure your website is as functional as possible is a key factor in its growth and success. So how can you make sure your business is going to find success online? Here are a few tips to get you started.
Create an aesthetically pleasing homepage
Having a contemporary website design goes a long way in terms of customer satisfaction and loyalty. Your homepage is a customer’s first impression of your website, and with nearly half of people stating that a website’s design is their top criterion for determining a business’s credibility, good web design isn’t something you should let slip through the cracks.
Design a highly functional and efficient website
Part of online marketing is making sure your website is accessible to customers. The contemporary customer is an impatient one, and if a website takes more than three seconds to load, they are likely to abandon it. Three seconds! The crowded and loud websites of 2003 are far behind you, so the less clutter on your homepage, the better. Hiring web design services can help you attain a website that looks sleek, modern, and provides ease of access for your customers.
Take time to create a mobile website design
Designing a site especially for mobile in addition to a standard computer friendly website design is a huge step in creating a successful online business. Customize your website with a mobile portal that’s compatible with smartphones and you’re guaranteed to see an increase in web traffic. Over half of all companies that created a contemporary website design specifically for mobile users saw an increase in sales, as well as more satisfied customers. In fact, nearly half of all mobile users said that if they come across a business site that isn’t working well on mobile, they take it as a sign that the company doesn’t care about a good customer experience.
Marketing online can be a bit of a challenge, but it’s well worth the time and effort put in. Investing in your website design and functionality can not only improve the aesthetic appeal of your business, it can help create lasting customer relationships.