There’s no question that a good website design can take your business places. That being said, it’s important that your business’s website design and website content isn’t the same as every other business website out there.
Making your website reflect the specific goals and personality of your business is essential for online success. Here are three ways you can customize your website content to provide a better experience for customers, and a better online presence for you.
Provide Person-Specific Experiences
Considering that by 2020, 85% of customers will manage their online experience without ever speaking to another human, it’s sometimes easy to forget that there are, in fact, humans looking at and interacting with your website. A great way to customize your website design and get the most out of marketing online is to provide content specific to a customer’s title or position.
Tailor Marketing to Specific Devices
More and more customers are using several different methods of connection when shopping around, and if you want to keep up with the competition, then you need to tailor your web design to several different platforms and devices. For example, your mobile site should be compatible with both Android and iOS devices to have the highest rate of success.
Leverage Behavioral Data to Customize User Experiences
You can learn a lot about customers simply by observing their behaviors on your website. For example, if a customer views three blog posts that are similar in nature, then it’s safe to assume they want to learn more about that topic. Toggling suggestions based on content consumption is a great way to incorporate customization into your local online marketing campaign.
In order to maximize the potential of your small business web design, simply think about what you want out of a great website experience. The more in-tune you are to your own desires as a consumer, the more likely your website will be able to cater to your actual consumers. There’s nothing worse than a confusing website experience, but by customizing your website design, you should be on your way to better customer relationships in no time.