Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people

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5 of the Biggest Challenges Businesses Face in Online Marketing

5 of the Biggest Challenges Businesses Face in Online Marketing

Approximately 40% of people report that they’ll abandon a website if it takes more than three seconds to load, but having the best website design isn’t the only factor driving success in online marketing. Marketing online comes with its fair share of challenges, some more difficult than others. The internet is a constantly evolving platform, and each change brings with it a new set of hurdles to overcome.

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Five Absolute Don’ts of Web Design

Five Absolute Don’ts of Web Design

Whether you’re starting out or hiring an experienced web design and development company, here are five things you need to steer clear of when creating a website. In an increasingly digital age, the internet is becoming the lifeblood of marketing and communication. In fact, there are over

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Three Tips to Maximize Marketing Potential

Three Tips to Maximize Marketing Potential

Small, local businesses are the lifeblood of the American economy. Some of those businesses don’t yet understand the importance of a marketing campaign. In small towns, word of mouth can often be enough to get by. But if you’re a business owner who wants to expand your reach past the town you’re based in, then you need to consider a local online marketing campaign. Not sure where to start? Here are some tips to maximize marketing and give your campaign the jump start it needs.

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